A moment of savvy song selections starts the 2010 film “The Social Network.”
As the characters chew through dense, Aaron Sorkin-written dialogue, The White Stripes’ “Ball and Biscuit” opens the bar scene and fades into the background, as if emanating from a jukebox within.
Its cool, bluesy swagger and sexually suggestive title hint at a dynamic that underlies the film men and women. More specifically, the lengths to which the former will go to win the latter’s approval.
The song cements the movie in time, too. With “Ball and Biscuit” and The White Stripes’ album from which is comes, Elephant, turning 10 years old today, it places Zuckerberg, Erica and the Facebook creators in the Millennial set.
As Elephant hits its aluminum anniversary, it must be looked at as one of the defining musical documents of the 21st century so far.
It stands as the apex of the Aughties’ post-punk, garage-rock revival. It came at a time when rock needed a boot to the bottom. Hip-hop took over in sales in the early ’00s against rock’s collective of angry young white men leading post-grunge, nu-metal and rap/rock groups.
As counterculture often provides, a glut of groups dubbed the “The” bands surfaced: The Strokes, The Hives, The Vines, The Von Bondies, The Dirtbombs, The Detroit Cobras, Interpol, Franz Ferdinand, Yeah Yeah Yeahs, Black Rebel Motorcycle Club, The White Stripes and more. These groups reached back to the ’70s for influence and were less interested in machismo than the angry young white rocker crowd.
What makes Elephant memorable is its dual appeal. It garnered commercial success, cracking the Billboard 200′s top 10, as well as critical accolades, grabbing a Grammy for best alternative album.
“The Hardest Button to Button” was a minor hit on rock radio, but lead single “Seven Nation Army” stands as The White Stripes’ biggest single, sneaking into the low end of Billboard’s Hot 100.
Mistaken for a bass guitar lick, Jack White’s legacy will be that song’s seven-note guitar phrase. The sporting world has embraced it, coming to international prominence as the soundtrack to the Italian victory in the 2006 World Cup. Now, it’s a veritable staple of live sporting events. (And on an unrelated note, has anyone ever sounded as excited about going to Wichita, Kan., as Jack?)
Although “Seven Nation Army” is the flashier and more noticeable side of the importance of Elephant, the peppermint-striped duo of Jack and Meg White also helped engineer a blueprint for the modern wave of indie rockers.
Indifferent, although not unwelcoming, of radio success, The White Stripes seemed more interested in building a devoted fan base and maintaining artistic integrity.
For Jack and Meg, part of their appeal was creating mystique. They were ex-spouses, not siblings, as they had insisted. Elephant’s closing track, “It’s True That We Love One Another,” played the subterfuge for laughs “I love Jack White like a little brother,” sings guest vocalist Holly Golightly with a wink.
Jack and Meg (left) also stayed true to themselves as a creative force. Despite being the first record the duo cut for V2 after leaving the Sympathy for the Record Industry label, the Whites didn’t streamline their sound to appeal to a broader audience. Elephant flexes the muscles of the blues rock albums that preceded it; “Ball and Biscuit” is the formula amplified, standing as the longest studio effort the pair released.
Jack White has a Luddite streak, so the fact that Elephant was cut in a London studio with equipment from the 1960s seems less novel now than it may have circa April 2003. That choice gives Elephant a perceived integrity.
In the ensuing decade, many of the “The” bands have split up, fallen out of public favor or withered, including The White Stripes, which split in 2011 after a hiatus. As soon as the garage rock revival began, it seemed to disintegrate, largely because it was never intended as a collective movement.
Regardless, some of today’s most celebrated indie groups owe some measure of debt to Jack and Meg for wedging into the mainstream a space for rock not just be angry white guys with microphones, but to be about craft, mystique and artistic integrity.
That is as much the legacy of Elephant as the celebrated seven notes of “Seven Nation Army.”
White Stripes photo by Michael Morel